The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 11

Menu: Roast Veal; Mashed Sweet Potatoes; Green Beans; Stuffed Beet Salad; Cheese Crackers; Dutch Apple Cake; Coffee; Mix Dutch Apple Cake-2 cups flour, 1 teaspoon salt, 3 teaspoons baking powder, 1 cup milk, 2 eggs, and 3 tablespoons melted Crisco. and sift dry ingredients. Add beaten yolks, Crisco and milk. Beat well; cut and fold in stiffly beaten whites. Spread mixture 1½ inch thick on Criscoed pans. Lay apples cut into eighths in 2 rows on top of dough. Sprinkle with sugar; bake in hot oven 30 minutes. Serve with lemon sauce.

For the Modern Kitchen

A quick baking-powder batter cake, closer to a thick sweetened biscuit dough than a layer cake. The text as printed is garbled in a couple of places — the header line has run into the ingredient list and the word "Sift" has been swallowed — but the method is recoverable.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced Crisco two years earlier as the first widely marketed all-vegetable hydrogenated shortening, pitched against lard and butter on grounds of purity, digestibility and price. The book's "Calendar of Dinners" assigns a menu to every day of the year, and this apple cake belongs to October 12 — squarely in the American apple harvest. "Dutch" in such names is usually explained as German rather than Netherlandish — Deutsch/Deitsch taken up as Dutch — though that account is traditional rather than documented, and by this date "Dutch apple cake" was a common American recipe name rather than a specifically Pennsylvania German one. Recipes of this shape run through nineteenth-century American cookbooks well before Crisco existed; what the company supplied was the shortening and the pan grease, and the branding worked its way into the verbs.

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