The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Rich Doughnuts

1 cupful sugar. 5 tablespoonfuls Crisco 3 eggs 4 teaspoonfuls baking powder 1½ teaspoonfuls salt 1 cupful milk 1 teaspoonful grated nutmeg Flour to make soft dough From 4½ to 5 cupfuls flour sifted before measuring. Cream Crisco, add sugar gradually, and eggs well beaten. Sift dry ingredients and add alternately to egg mixture. Roll out as soft as can be handled. Cut with cutter and fry in hot Crisco. Heat Crisco until crumb of bread becomes golden brown in sixty seconds.

Sufficient for sixty doughnuts.

For the Modern Kitchen

A standard cake-doughnut formula from a fat manufacturer's promotional book, written when the point was to show that a vegetable shortening fried as well as lard. It scales down easily.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913, two years after Crisco went on sale, and it is a sales document as much as a cookbook: nearly every recipe in it calls for the product, often in both the batter and the frying kettle. Doughnuts were a shrewd choice to feature. They had long been fried in lard or beef drippings, fats that carried a distinct flavour and, in warm weather, went rancid; a bland, shelf-stable white shortening was an easy argument to make to a cook who had been skimming and clarifying her own frying fat for years. Nutmeg is a common marker of the American cake doughnut, and it appears here as it does in many earlier recipes.

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