The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 19

Menu: Lamb Cutlets, Morland Style; Artichokes; Riced Potatoes; Celery Salad; Crackers; Cheese; Peach Melba; Coffee Artichokes-Select some small artichokes, trim them and put in earthenware stewpan containing some hot Crisco. Season with salt and pepper and cover stewpan, leaving to cook for about 10 minutes. Then add for each 1 dozen artichokes, 1 pint canned peas and 1 shredded lettuce. Cover once more and cook gently without moistening, the moisture of lettuce and peas sufficing.

For the Modern Kitchen

A French-style braise of baby artichokes finished with peas and lettuce, written for a cook who already knew how to trim an artichoke. The page header is a printing artifact of the original calendar; the entry itself is the artichoke dish for October 20.

A Little History

This is petits pois à la française logic applied to artichokes: vegetables braised in fat with shredded lettuce and no added water, a technique long standard in French home cooking and closely related to the artichoke braises of Provence. Its appearance in the Crisco literature is a matter of marketing as much as cookery. Procter & Gamble introduced Crisco in 1911 and published cookbooks to teach American cooks that a hydrogenated vegetable shortening could stand in for butter, lard and oil across an entire year of menus, which is why a recipe like this one carries a specific date. The reliance on canned peas is equally of its moment: by the 1910s commercially canned vegetables appear to have been common enough that a cookbook could assume a pint tin in the pantry in October without comment.

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