The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Butterless-Milkless-Eggless Cake

2 cupfuls brown sugar 1 teaspoonful powdered cloves 2/3 cupful Crisco ½ teaspoonful powdered mace 2 cupfuls water ½ teaspoonful grated nutmeg 2 cupfuls sultana raisins 2 teaspoonfuls baking soda 2 cupfuls seeded raisins 4 cupfuls flour 1 teaspoonful salt 1 teaspoonful baking powder 2 teaspoonfuls powdered cinnamon 1½ cupfuls chopped nut meats 3 tablespoonfuls warm water Put Crisco into saucepan, add sugar, water, raisins, salt, and spices, and boil three minutes. Cool, and when cold add flour, baking powder, soda dissolved in warm water and nut meats. Mix and turn into Criscoed and floured cake tin and bake in slow oven one and a half hours. Sufficient for one medium-sized cake.

For the Modern Kitchen

A boiled raisin cake of the type that became known as war cake: no butter, no milk, no eggs, and a batter that begins on the stovetop. The original ingredient list was set in two columns and reads scrambled in plain text, so check quantities against the list below before you start.

A Little History

A boiled raisin cake of the type later widely known as war cake: sugar, fat, water and dried fruit boiled together will carry a cake with no butter, milk or eggs to bind or enrich it, and the boiled fruit supplies both moisture and sweetness. The Story of Crisco appeared in 1913, before American food conservation campaigns of the First World War, and the recipe reads as a demonstration piece — an argument that the new hydrogenated vegetable shortening could stand in for dairy fat in a cake and, unlike butter, keep on the shelf without refrigeration. Versions of the same formula circulated widely a few years later under conservation-campaign titles, and similar cakes persisted as depression cake and poor man's cake. The heavy spicing — cloves, mace, nutmeg and cinnamon — helps compensate for the flavour that butter and eggs would otherwise have supplied.

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