The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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October 8

Menu: Fried Chicken, Swiss Style; Sweet Corn Croquettes; Broiled Tomatoes; Crab Salad; Crackers; Cheese; Coffee Fried Chicken, Swiss Style-Cook chicken in salted water till it is fairly tender. Take up, let get et cool, and cut into neat pieces for frying. Sprinkle these pieces with salt, pepper, and onion juice, then moisten them well with melted Crisco. Let them stand 1 or 2 hours to absorb flavoring of dressing, then dip in batter and drop into hot Crisco to cook till brown. This batter make of 1 cup flour, as much milk as is needed to have it stiff, 2 eggs, whites and yolks beaten separately, and 1/2 cup brandy. This batter will be better for standing, after it is mixed, for 1 hour.

For the Modern Kitchen

A two-stage chicken: poached, dressed, rested, then battered and deep-fried. The original assumes a cook who knows what "hot Crisco" means and how a fritter batter should hang off a spoon.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, which had introduced Crisco two years earlier as an all-vegetable substitute for lard and butter — a product that needed a cookbook to explain what a housewife was supposed to do with it. The "Calendar of Dinners" section, from which this October 9 entry comes, gave a full year of menus. "Swiss style" here is loose culinary shorthand rather than a documented regional dish: what marks it as continental to an American reader of 1913 is the poach-then-batter method and the brandy, both closer to a fritter tradition than to flour-dredged Southern fried chicken. The header "Coffee" belongs to the running page furniture of the original volume, not to the recipe.

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