The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Orange and Tomato Salad

3 tablespoonfuls melted Crisco 4 tomatoes 4 oranges 1 tablespoonful chopped parsley Tarragon vinegar Salt Peel oranges and tomatoes, and slice and arrange alternately in salad bowl. Mix juice squeezed from "tops and bottoms" of oranges with an equal quantity of tarragon vinegar, add Crisco and salt to taste. Pour over fruit and sprinkle chopped parsley on top.

For the Modern Kitchen

A straightforward composed salad from a promotional cookbook, with one instruction that no modern cook should follow literally.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble to introduce hydrogenated cottonseed oil to American cooks, and its recipes were chosen less for their own merits than to demonstrate that the new fat could go anywhere lard, butter or olive oil went. That agenda shows plainly here: a cold citrus-and-tomato salad has no need of a shortening, and the book's insistence on melting Crisco into the dressing is advertising rather than cookery. The salad itself belongs to a fashion of the 1900s and 1910s for fruit in the salad course, encouraged by the citrus arriving by rail from Florida and California, and by the growing acceptance of the raw tomato in American kitchens. Tarragon vinegar was a common pantry item in the period, and one way to give such a salad a French accent without a French kitchen.

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