The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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For Salad (Cupfuls sliced cold potatoes)

3 cupfuls sliced cold potatoes 5 tablespoonfuls melted Crisco 1 teaspoonful mustard 1 cupful broken hickory nut 1 teaspoonful salt meats 2 teaspoonfuls sugar 1 teaspoonful chopped onion 2 yolks of eggs Chopped parsley 3/4 cupful cream or milk Cold cooked sliced beets 1/4 cupful vinegar Sliced lemon Lettuce leaves For dressing. Mix sugar, salt, and mustard, add Crisco and stir thoroughly; then add yolks of eggs well beaten, cream, and lastly vinegar. Cook in double boiler until consistency of cream. If milk is used instead of cream, add 1 teaspoonful flour to other dry ingredients. For salad. Mix potatoes, nuts, and onion together, and place on crisp lettuce leaves; pour over dressing and garnish to taste with beets, lemon, and parsley.

Salads

For the Modern Kitchen

The ingredient list came off the page in two columns and has interleaved: read it as a dressing (Crisco, mustard, salt, sugar, egg yolks, cream or milk, vinegar) and a salad (potatoes, hickory nut meats, onion, parsley, beets, lemon, lettuce). "1 cupful broken hickory nut meats" is one line split across columns.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble to explain a product no cook had any use for yet: Crisco, launched in 1911, was hydrogenated cottonseed oil sold as a substitute for both lard and butter. The book's method is to press the new fat into every existing category of cookery, which is why it turns up here whisked into a boiled salad dressing where a nineteenth-century cook would have used melted butter or salad oil. Boiled dressings themselves were common in American cookery well before mayonnaise took hold — cheaper in eggs, more stable in a warm pantry, and forgiving of the tart, sugared balance that a potato salad wanted. The hickory nuts are the older, more local note in the recipe: gathered rather than bought, and familiar in Midwestern kitchens of the period in a way they have not been since.

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