The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Potato and Nut Croquettes

2 tablespoonfuls melted Crisco 2 cupfuls riced potatoes 1 tablespoonful milk Salt, pepper, and red pepper to taste Few drops onion juice 1 egg and 1 yolk of egg 1/3 cupful chopped nut meats 1/4 cupful cream 1/4 cupful breadcrumbs Mix potatoes with Crisco, milk, yolk of egg, onion juice and seasonings, and mix well. Put cream and breadcrumbs into small saucepan and stir to thick paste, then cool; now add nuts, salt and pepper to taste and half yolk of egg. Inclose some of nut mixture in potato mixture, making ingredients into neat croquettes. Beat up remainder of egg with tablespoonful of water. Roll croquettes in fine breadcrumbs, brush over with egg, and again roll in crumbs. Fry in hot Crisco to golden brown, then drain. Crisco should be heated until a crumb of bread becomes a golden brown in forty seconds. Serve hot decorated with parsley. Sufficient for eight croquettes. ½ cupful Crisco ¼ lb. chopped onions

For the Modern Kitchen

A straightforward stuffed croquette: seasoned riced potato wrapped around a nut-and-breadcrumb paste, breaded twice and deep-fried. The book's job is to sell shortening, so Crisco appears in three roles; only the frying fat is structurally important.

A Little History

The Story of Crisco was written by Marion Harris Neil and published by Procter & Gamble in 1913, two years after Crisco itself went on sale, and it is a promotional cookbook in the fullest sense: several hundred recipes, nearly all of which call for the product. Meatless cookery was a genuine selling point rather than mere padding, since a shortening made from hydrogenated cottonseed oil contained no animal fat and no dairy, which mattered to vegetarians and to kosher households alike; Crisco was marketed to both. The croquette itself is older and entirely conventional for the period, when a nut-and-crumb filling was a standard way of giving a meatless dish the richness and the sense of a centre that a chop or a cutlet would otherwise supply. Deep-fried croquettes were everywhere in Anglo-American cooking between roughly 1880 and the 1930s, and they have since largely fallen out of use.

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