The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Nut and Macaroni Savory

4 tablespoonfuls melted Crisco ½ lb. chopped Brazil nuts 1 cupful boiled macaroni 1¾ cupfuls breadcrumbs 2 eggs 3 cupfuls milk 2 tablespoonfuls chopped parsley Salt, pepper, and powdered mace to taste Brown sauce Cut macaroni into small pieces and put into bowl, add nuts, breadcrumbs, seasonings, eggs well beaten, and milk; turn into well greased earthenware dish, dot with tiny pieces of Crisco and bake in moderate oven forty-five minutes. Serve hot with brown sauce.

For the Modern Kitchen

A meatless baked pudding of the sort that filled the vegetarian chapter of pre-war cookbooks: nuts standing in for meat, bound with a bread-and-egg custard. It works, but the proportions need a second look before it goes in the oven.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with a fat that had no precedent in their kitchens: a shortening made from hydrogenated cottonseed oil, solid at room temperature, neither butter nor lard. The vegetarian chapter served a double purpose. It appealed to a readership often associated with the era's vegetarian food reform movements, and it made the point the company most wanted made, that Crisco came from a plant rather than an animal. Nut loaves and nut savories were the standard vegetarian main dish of the period, built on the idea that nuts substituted for meat because both were rich in fat and protein; Brazil nuts turn up often in these formulas. In English dining a savoury was a small hot dish served at the end of the meal, after the sweet, a distinction the English-inflected cookbook language of the day still took seriously.

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