The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Pound Cake

2 cupfuls sugar 12 eggs 2 cupfuls Crisco 2 teaspoonfuls salt 4 cupfuls flour ½ teaspoonful powdered mace 3 tablespoonfuls brandy Cream Crisco and sugar thoroughly together, add yolks of eggs well beaten, fold in whites of eggs beaten to a stiff froth, add brandy, flour, salt and mace, and mix lightly and quickly. Turn into a papered cake pan and bake in a slow oven for one hour and twenty minutes. Sufficient for one large cake.

For the Modern Kitchen

A true pound cake in the old proportion — no baking powder, no soda, and no liquid but three spoonfuls of brandy. Everything depends on the air you beat into the eggs and how gently you keep it.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach American cooks what to do with hydrogenated cottonseed oil, a product that had no culinary tradition behind it. The inclusion of a pound cake looks pointed, though the motive can only be inferred: the name is generally traced to the eighteenth-century English formula of a pound each of butter, sugar, eggs and flour, so it was the most butter-identified cake in the repertoire and therefore the best proof that the new shortening could stand in. The recipe here gestures at the old proportions (two cups of sugar, two of shortening, four of flour, a dozen eggs) and keeps the old flavourings — mace and brandy were the standard pairing for rich cakes well before vanilla extract became cheap and universal. The absence of any baking powder is not an oversight but the mark of an older method, in which twelve eggs beaten separately did all the work.

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