The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 15

Menu: Stewed Chicken; Baking Powder Biscuit; Spinach; Buttered Parsnips; Celery and Orange Salad; Cheese Relish Ribbon Jelly; a; Coffee Stewed Chicken-Draw, singe, and joint stewing chicken. Season pieces with pepper and salt and cover with boiling water. Cover and stew gently until tender. Remove chicken. Place pieces in a colander on a plate in oven to drain, and thicken gravy by adding 1 tablespoon flour rubbed with 1 tablespoon Crisco. Add salt and pepper to taste, a little chopped parsley and 1 cup milk. Beat an egg until light; pour on it part of gravy, beating carefully to prevent lumps; return to remainder of gravy; bring to boil and pour over chicken.

For the Modern Kitchen

The page begins mid-sentence — the opening line about cutting up a fowl is on the previous page — but what survives is a complete method for old-fashioned fricasseed chicken with an egg-and-milk gravy. A few conventions of the 1913 kitchen need translating.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to introduce hydrogenated cottonseed oil to cooks who had only ever used butter, lard or suet, and the recipe section was compiled by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. A "Calendar of Dinners" — associated with the companion issue of that name rather than demonstrably the structure of the 1913 book itself — arranged dishes by date through the year, so a housekeeper could work forward day by day without planning. Fricassee itself is much older than the book: the word is traditionally traced to the French fricasser, said to mean to cut up and fry or stew, though the derivation is uncertain, and by the eighteenth century it meant, in English kitchens, a jointed fowl stewed in a little liquid and finished with a pale sauce. The egg-and-milk enrichment here is the standard "white fricassee" finish, distinguished from the browned version by the fact that the chicken is never seared. What is new in 1913 is only the fat rubbed into the flour.

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