The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Raised Doughnuts

1 cupful milk 1/4 cupful lukewarm water ¼ yeast cake 1½ teaspoonfuls salt Flour 1 cupful sugar 1/4 cupful Crisco 2 eggs 1 teaspoonful grated nutmeg Dissolve yeast cake in lukewarm water. Scald milk and cool, then add yeast, half teaspoonful of the salt and flour to make a drop batter. Set in a cosy place to rise. Cream Crisco with sugar, add eggs well beaten, remainder of salt and nutmeg, add to yeast mixture with enough flour to make stiff dough; let rise again. When risen, make into small balls and place in a Criscoed pan to rise. When light drop into plenty of hot Crisco and cook from four to five minutes until doughnuts are done. Drain on soft paper and dredge with powdered sugar.

Sufficient for seventy doughnuts.

For the Modern Kitchen

A yeast-raised doughnut from Procter & Gamble's 1913 promotional cookbook, written when Crisco was a novelty and every recipe in the book named it as often as possible. The method is sound; the quantities and the frying time need attention.

A Little History

The Story of Crisco (1913) was not a cookbook in the ordinary sense but an advertisement bound like one: Procter & Gamble had introduced hydrogenated cottonseed oil in 1911 and needed to persuade American cooks to abandon lard and butter for a white, odourless, shelf-stable fat that came in a can. The recipes were supplied by Marion Harris Neil, a working cookery writer, and the house style required the trade name in nearly every line — from "a Criscoed pan" and "plenty of hot Crisco." Raised doughnuts themselves long predate the product; the Dutch oliekoek, a yeasted ball of dough fried in fat, is generally credited as the ancestor of the American doughnut, and nutmeg is often said to have been its standard spice since the nineteenth century. What the book was really selling here was the frying fat: deep-frying used pounds of it at a time, spoilage was a genuine household expense, and shortening that kept in the pantry without turning rancid was the argument Crisco made best.

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