The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Roast with Spaghetti

2 tablespoonfuls flour 3 lbs. sirloin steak 2 tablespoonfuls Crisco 1 large onion ¼ lb. bacon Salt and pepper to taste 1/2 cupful water 1/2 can tomatoes 1 cupful cooked peas 1 cupful cooked spaghetti 1 cupful cooked mushrooms 8 stuffed olives Melt Crisco and make very hot in roasting pan, lay in steak, season with salt and pepper, cover with layer of sliced onion, layer of bacon, add Meats water, cover, and cook in moderate oven about three hours. Have ready peas, mushrooms, and spaghetti. Place meat on hot platter. Add juice of tomatoes to gravy, and flour moistened with a little cold water, peas and mushrooms, and when hot pour round meat. Spread spaghetti on top and decorate with olives.

For the Modern Kitchen

A braise dressed up as a roast: three pounds of sirloin cooked slowly under onion and bacon, then finished with a tomato gravy and a garnish of spaghetti, peas and olives. The vessel matters more than the oven here.

A Little History

The Story of Crisco was published by Procter and Gamble in the 1910s to teach American cooks what to do with a fat that had no culinary tradition behind it: hydrogenated cottonseed oil, sold as a clean, shelf-stable stand-in for lard and butter. Recipes like this one show the strategy plainly, since the Crisco does almost nothing that any other fat would not do, but its name sits at the head of the ingredient list. The dish itself belongs to a fashion of the period for serving a plain roast on a platter ringed with made-up garnishes, and the spaghetti here is treated exactly as the peas and olives are, as decoration for the meat rather than a course in its own right. Such treatment of pasta is often said to have been typical of American kitchens before the Italian-American restaurant kitchen reshaped it, and the stuffed olives around the edge suggest something of the same period taste.

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