The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 14

Menu: Oysters * Porterhouse Steak; Scalloped Tomatoes; Lima Beans; Apple and Chestnut Salad; Pear Sponge Coffee Porterhouse Steak-Have large porterhouse steak well trimmed and shaped, and slit with sharp knife an opening flatwise through sirloin and tenderloin. Make forcemeat of 1 dozen olives chopped, 2 pounded anchovies, 1 chopped red pepper, salt and onion juice to taste, and 2 tablens melted Crisco. With this forcemeat fill smoothly cavities made in steak. Pinch steak together firmly at edges and set away on ice for 1 hour or even longer. Broil them over clear fire and serve without sauce. spoons

For the Modern Kitchen

The page is a menu entry from the Crisco calendar, and the text has come through with a line of type displaced — the "2 tablens ... spoons" is a single instruction for 2 tablespoons of melted Crisco, and "September 15 * Impanada" is the start of the next day's menu. What remains is a workable recipe for a porterhouse stuffed with an olive and anchovy forcemeat.

A Little History

The Story of Crisco (1913) was a promotional cookbook issued by Procter & Gamble to teach American cooks what to do with a brand-new product: hydrogenated cottonseed oil, sold from 1911 as a substitute for both lard and butter. It was the work of Marion Harris Neil, a professional cookery writer hired to demonstrate that the shortening could stand in for animal fat anywhere — including, as here, in a forcemeat where a nineteenth-century cook would automatically have reached for butter. Dated day-by-day menus of this kind, headed "September 15" and so on, belong to Crisco's "A Calendar of Dinners," a separate promotional volume in the same series, rather than to The Story of Crisco itself. The stuffed broiled steak is older than the shortening: pocketed and forcemeat-filled steaks appear through Victorian and Edwardian cookery, and the olive-and-anchovy combination recalls the salty, pungent "savoury butters" and devilled seasonings that were a common English answer to plain grilled meat. Crisco's early marketing also leaned on the fact that the product contained no animal fat, which made it attractive to kosher households and to cooks warned off lard on grounds of digestibility — a claim the book repeats often, and one worth reading as advertising rather than as fact.

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