The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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September 29

Menu: Pilau of Fowl; Glazed Carrots Potatoes au Gratin; Lettuce and Nasturtium Salad; Vanilla Eclairs; Coffee Pilau of Fowl-Truss fowl for boiling, place in pan with 3 cups stock or water and simmer 30 minutes. Wash and dry 1 cup rice. Melt 2 tablespoons Crisco and fry 1 chopped onion to golden brown in it; remove onion to plate, add 2 extra tablespoons Crisco and fry rice and 1/4 cup blanched almonds till yellow, add onion, 2 tablespoons seeded raisins, with salt and paprika to taste. Tie in piece of muslin 3 cloves, 6 whole white peppers, 1 bay leaf, and 1 inch cinnamon stick and add them. Make hole in center of rice, lay fowl in it, pour in 1 cup of the stock, let simmer until fowl and rice are cooked, adding more stock as rice swells. Turn fowl over during cooking. Serve fowl with rice around it. Conservative Pudding-The weight of 3 eggs in Crisco, sugar, and flour. Beat Crisco and sugar to a cream, add flour, 1 teaspoon baking powder, September 30 and mix slowly with eggs. Add 1/2 teaspoon vanilla extract and mix all well. Ornament a Criscoed mold with raisins, pour in mixture, steam 2 hours and serve hot with milk.

For the Modern Kitchen

Two dishes from a single dinner page: a spiced chicken pilau and a steamed sponge pudding measured by the weight of its eggs. Both assume a cook who knows how to keep a simmer going for an hour without checking a timer.

A Little History

Pilau entered English from Persian polow by way of Turkish pilav, reaching British kitchens largely through the East India Company; eighteenth- and nineteenth-century English cookbooks spell it pillau, pilaw, pilaff and a dozen other ways. By the time this Crisco booklet appeared, a chicken pilau with almonds, raisins and a muslin bag of whole spices was standard Anglo-American company food, and its inclusion in a Calendar of Dinners shows how thoroughly it had been domesticated. The pudding is the other half of that same domestic tradition: puddings measured by the weight of eggs go back to the pound-cake principle of equal weights. What is new on the page is the fat. Crisco, the first widely marketed hydrogenated vegetable shortening, was introduced in 1911, and books like this one were published to demonstrate that it could stand in for butter and lard across an entire year of menus.

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