The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Tartlets

4 tablespoonfuls sugar ½ eggs 1/2 teaspoonful baking powder 1/4 teaspoonful salt 4 tablespoonfuls Crisco 1 cupful flour

For the Modern Kitchen

This is an ingredient list rather than a full method — the book assumes a cook who knows how to make a sweet paste and line patty pans. What follows fills in the gaps and translates the measures.

A Little History

The Story of Crisco was published in 1913 by Procter & Gamble, two years after the shortening itself went on sale, and it is a promotional cookbook in the fullest sense: every recipe in it uses the product, and the recipes exist to prove that the new hydrogenated fat could do everything butter, lard and suet did. Pastry was the crucial test, since a shortening that could not make a decent crust had no future in an American kitchen. A tartlet paste bound with whole eggs and sugar rather than water was a shrewd choice for the demonstration — it is forgiving, it browns handsomely, and it puts the fat's texture rather than a cook's skill at lamination on display. The company also promoted Crisco heavily as a neutral fat acceptable to households that kept kosher, a selling point repeated in its early advertising.

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