A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Broiled Fish

All fish that are not too large and too thick may be broiled. They should be split down the back so they will lay open, be thoroughly cleaned and, of course, scaled, if necessary. The fish should then be brushed with melted Snowdrift, dusted with salt and pepper, then laid on a fish broiler, which has been oiled with Snowdrift. The broiler should be placed near the heat for a few moments, to quickly sear the fish, when it should be cooked more gently, being turned occasionally from side to side, until done. It will take about twenty minutes for a fish weighing a pound and a half.

Slices of Halibut, Haddock, Cod, Salmon, Bluefish-in other words, nearly all fish which are too large to be broiled whole are well adapted to this method of cookery. The fish may be accompanied by Hollandaise Sauce, Tomato Sauce, Cheese Sauce, Russian Hollandaise Sauce, Horseradish Hollandaise Sauce, or Savory Egg Sauce.

For the Modern Kitchen

A method rather than a formula, written for a coal or gas range with a hinged wire fish broiler and a brand of vegetable shortening the book was published to sell. The technique translates cleanly to a modern broiler or grill.

A Little History

This page comes from a corporate cookbook — Snowdrift was a cottonseed-oil shortening marketed in the United States in the early twentieth century, and books like this one were produced to teach cooks to reach for a tin of vegetable fat where they had reached for butter, lard or drippings. Cottonseed oil had been a waste product of the cotton industry until refiners found a market for it in the late nineteenth century, and hydrogenation made it solid, shelf-stable and cheap. The instruction to brush the fish and oil the broiler with Snowdrift is doing double duty: it is sound broiling practice, since fat is what keeps lean flesh from welding itself to hot wire, and it is also an advertisement. The hinged fish broiler was a versatile tool, used over or in front of live coals as well as with gas broilers; the recipe itself names no heat source, and the long twenty-minute timing may simply reflect the gentler, more variable heat cooks were working with.

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