A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Cream or White Sauce No. 2

(For use in Creaming Meats, Eggs, Noodles and Fish, and in Making Escallops) ⅛ Tablespoonful Snowdrift Follow directions as given in the pre- 2 Tablespoonfuls Flour 1 Cupful Milk ½ Teaspoonful Salt ceding recipe. 1 Teaspoonful Pepper

For the Modern Kitchen

A basic white sauce built on shortening rather than butter, thickened enough for creamed dishes and scallops. The proportions are sound; the seasoning as printed is not.

A Little History

Cookbooks issued by shortening and oil manufacturers were a standard promotional form in the early twentieth century, and Snowdrift, a cottonseed product of the Southern cotton-oil trade generally described as hydrogenated, was among the brands that pressed hardest for a place in the household kitchen. The strategy is visible in this entry: white sauce is the most-used preparation in the American repertoire of the day, the foundation of every creamed and scalloped dish on the family table, so demonstrating that the brand could stand in for butter in it was worth more than any showpiece recipe. The sauce itself descends from the French bechamel by way of nineteenth-century English and American domestic cookery, where it was simplified into a plain flour-and-milk binder and taught as a numbered series of graded thicknesses, exactly as the numbering here implies.

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