A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Diced Turnips or Carrots

Pare and dice enough turnips or carrots to make three cupfuls. Boil them in salted water and drain them. Brown a few grains of sugar in a sauce-pan or frying-pan, add two tablespoonfuls of Snowdrift and a few grains of salt. When the Snowdrift has melted, stir in the vegetable. Cover and let stand in a warm place for at least fifteen minutes, then dust lightly with parsley and serve.

For the Modern Kitchen

A simple glazed vegetable side, written to sell shortening. The method is sound; only the fat and the vague quantities need translating.

A Little History

Cookbooks issued by fat and flour manufacturers were a major channel for recipe distribution in the early twentieth century, and Snowdrift — a cottonseed shortening — was one of them. Cottonseed oil began as a byproduct of the Southern cotton industry and became valuable once refiners learned to deodorize and harden it, which is why so many American branded shortenings of the period trace back to cotton rather than dairy. The dish itself is an older European technique: root vegetables finished in fat with a little caramelized sugar, close to what French kitchens call glacer. What the book does is substitute its product for the butter that the method assumed, a swap repeated throughout these promotional volumes.

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