A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Everyday Layer Cake

Follow the directions and proportions given for Everyday Cake, baking the mixture in two small layers. Put together with jelly and sift powdered sugar over the top, or put together with icing, or a cooked cream filling.

For the Modern Kitchen

This is a variation entry rather than a standalone recipe: it sends you back to the book's Everyday Cake batter and only tells you what to do differently. A few points fill the gaps the original assumes you already know.

A Little History

A New Snowdrift Cook Book belongs to a genre of early twentieth-century promotional cookery: booklets issued by manufacturers of the new vegetable shortenings, which were competing hard against lard and butter in American kitchens. Snowdrift was a cottonseed-oil product of the Southern Cotton Oil Company, and cottonseed oil, once a waste stream of the cotton gin, became a major food fat in the decades around 1900. The layout of this entry is characteristic of the type: one workhorse batter is given in full, then spun out into as many named cakes as the page will bear, each variation demonstrating again that a single tin of shortening covers the whole family's baking. "Everyday" cake is the plain everyday cake tradition under a thrifty name, distinguished from the show cakes that needed more eggs and more time.

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