A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

HomeRecipes › Everyday Cake

Everyday Cake

4 Tablespoonfuls Snowdrift 2/3 Cupful Sugar 1 Egg 1/2 Teaspoonful Desired Flavoring 1½ Cupfuls Flour ½ Teaspoonfuls Baking Powder 1/8 Teaspoonful Salt 1½ Cupful Milk Stir the Snowdrift, and gradually work in the sugar, flavoring and egg yolk, beaten.

Sift together the dry ingredients and add them alternately to this first mixture with the milk, then fold in the egg-white, beaten stiff. Transfer to a medium-sized cake-pan, which has been rubbed lightly with Snowdrift, and bake from thirty-five to forty minutes in a moderate oven, 350 degrees F. Cover with any desired icing.

For the Modern Kitchen

A plain one-egg butter-style cake from a shortening manufacturer's booklet. Most of it translates directly, but one measurement in the ingredient list is clearly a misprint and needs judgment.

A Little History

This comes from a promotional cookbook for Snowdrift, a cottonseed-oil shortening marketed by the Southern Cotton Oil Company from the early years of the twentieth century. Cottonseed oil began as a by-product of the Southern cotton crop and, once refiners learned to deodorize and later to harden it, it was sold aggressively as a cheap, keeping, all-purpose replacement for lard and butter -- Snowdrift and Crisco being two of the best-advertised names. Booklets like this one existed to prove the point in the reader's own kitchen: the recipes are deliberately ordinary, the sort of everyday cake a cook already made with butter, rewritten so the brand name appears in the ingredient list and again in the instruction to grease the pan. The recipe gives both "moderate oven" and a Fahrenheit figure, a pairing typical of the years when thermostatically controlled gas and electric ranges were coming in alongside the older language of slow, moderate and quick ovens.

← Marble CakeEveryday Layer Cake →