A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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French Dressing

3 Tablespoonfuls Wesson Oil 1 Tablespoonful Vinegar 1/3 Teaspoonful Salt Beat thoroughly together until emulsified, then serve. If desired, the proportions may be increased to any amount, measured into a jar and covered-the dressing being shaken thoroughly before using. This saves considerable measuring.

Few Grains Pepper Few Grains Paprika

For the Modern Kitchen

A plain three-to-one vinaigrette from a brand cookbook, and the proportions still hold. What the text leaves out is any emulsifier, so the mixture will separate within minutes.

A Little History

The Snowdrift books were promotional cookery published by the makers of Snowdrift shortening and Wesson Oil, both products of the Southern Cotton Oil Company, and that explains the branded ingredient line in an otherwise generic formula. Cottonseed oil was the great American cooking-fat success story of the late nineteenth and early twentieth centuries ba by-product of the Southern cotton crop, refined into something bland and cheap enough to displace lard in many kitchens an promotional books of this kind are often credited with helping turn a mill product into a pantry staple. The dressing itself is much older than the brand: an oil-and-vinegar mixture with salt and pepper is what "French dressing" meant in American cookbooks before the term drifted, sometime in the mid-twentieth century, toward the sweet orange-red bottled sauce it usually names today.

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