A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Mayonnaise Dressing

1/2 Teaspoonful Dry Mustard ½ Teaspoonful Salt 1 Tablespoonful Lemon Juice or Vinegar 1½ Cupfuls Wesson Oil Place the whole egg in a bowl, put in the dry ingredients and add the lemon juice or vinegar. Beat these together a few seconds with a Dover egg beater and add a small amount of Wesson Oil. Beat until the dressing begins to thicken. Then add the oil in larger amounts until the dressing is of the desired stiffness.

For the Modern Kitchen

A straight cold-emulsion mayonnaise from a branded oil cookbook. The ingredient list omits the egg, which appears only in the method: one whole egg.

A Little History

Cookbooks like this one were published by manufacturers rather than authors: Snowdrift was the Southern Cotton Oil Company's cottonseed shortening, Wesson its sister brand of refined cottonseed oil, and the recipes in the book exist to demonstrate one or the other. The pairing is not accidental — cottonseed oil was the byproduct that turned the Southern cotton crop into a grocery business, and by the early twentieth century it was widely used in American salad dressings on price and neutrality alike. Mayonnaise itself is far older, generally traced to French cooking of the late eighteenth century and named, by the usual account, for Mahón in Menorca; what is new here is the industrial oil, the cheap rotary egg beater, patterns of which were patented from the 1850s onward, and the assumption that an ordinary household would make a cup and a half of dressing at home rather than buy it in a jar.

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