A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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French Fried Potatoes

Thinly pare the potatoes and cut them in eighths lengthwise, if small; in sixteenths, if they are very large. Let the cut potatoes stand in cold water for thirty minutes, drain on a cloth and fry in deep Snowdrift, hot enough to brown a bit of bread in one and a half minutes. Drain on crumpled, unglazed paper. Dust lightly with salt, and serve.

For the Modern Kitchen

A single-fry method from a shortening manufacturer's promotional cookbook. The advice holds up, with two things worth translating: what "Snowdrift" was, and what the bread test actually means in degrees.

A Little History

A New Snowdrift Cook Book belongs to a genre that flourished in the early twentieth century: the cookbook published by a food manufacturer to teach cooks how to use a new product. Snowdrift was a cottonseed shortening, and cottonseed oil — a byproduct of the Southern cotton industry that had once been treated as near-waste — became cheap, plentiful, and, once hardened, a direct competitor to lard. Recipes like this one exist to demonstrate that the new fat could take deep-frying heat cleanly and without flavour of its own. The dish itself was already well established in American cooking by then; "French fried" in period usage refers to the frying method, and period cookbooks apply the phrase to other vegetables as well. Note the single fry: the now-standard two-stage blanch-and-crisp method is absent here.

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