A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Fudge Pudding

Follow the recipe for Everyday Cake, baking it in muffin pans. Serve cold with Fudge Sauce, with or without a garnish of whipped cream.

For the Modern Kitchen

This is an assembly instruction rather than a standalone recipe: it depends on two other pages in the book, the Everyday Cake and the Fudge Sauce. The one thing it changes is the pan, and that changes the baking time more than anything else.

A Little History

Snowdrift was a cottonseed-oil shortening sold by the Southern Cotton Oil Company, and this book is a branded cookbook meant to show that the product could do what lard and butter did. That commercial logic helps explain the recipe's shape: rather than a new formula, it recycles the Everyday Cake into a second dish, a common device in promotional cookbooks. Fudge had spread through American women's colleges in the 1890s and was thoroughly domestic by the time this book appeared; pouring the sauce over plain cake to make a "pudding" reflects the loose American use of that word for almost any sweet course.

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