A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Modern Pound Cake

1 Cupful Sugar 2/3 Cupful Snowdrift 4 Eggs 1/2 Teaspoonful Vanilla Extract 1/2 Teaspoonful Lemon Extract 1 Tablespoonful Milk 1⅓ Cupfuls Flour 1/2 Teaspoonful Baking Powder 1/3 Teaspoonful Salt Cream together the Snowdrift and sugar, then beat in the eggs, one at a time, without preliminary whipping. Add the extracts, then sift together the dry ingredients, and add them to the first mixture with the milk. Transfer to a mediumsized cake-pan, which has been lightly rubbed with Snowdrift, and bake in a moderate oven, 350 degrees F., for about forty minutes. If desired, a little mace may act as flavoring.

For the Modern Kitchen

A shortening-based pound cake from a brand cookbook, scaled down from the classic pound-of-each formula. It is straightforward to make; the only real substitutions concern the fat and the pan.

A Little History

Pound cake takes its name from the original English formula — a pound each of butter, sugar, eggs and flour — which needed no written recipe because the proportions were the recipe. This version departs from that in two ways: the quantities have been cut to household scale and measured by the cupful rather than the pound, and the butter has been replaced by hydrogenated vegetable shortening. Snowdrift was a cottonseed-oil shortening promoted heavily in the early twentieth century, when cottonseed oil was abundant in the American South and manufacturers issued free cookbooks to teach cooks to use their product in place of butter and lard. The small addition of baking powder is another departure, since a true pound cake rises on beaten air alone.

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