A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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Preparing Potatoes with Snowdrift

Snowdrift may be substituted for butter in mashed white, or sweet potatoes, if a little extra salt is added. Creamed potatoes are delicious in Cream or White Sauce No. 2-the amount of sauce being sufficient for two and a half cupfuls of diced, cooked potatoes. A little onion juice may be added, if desired.

Left-over, cold potatoes may be sauted a delightful brown in Snowdrift, and plain escalloped potatoes may be made more substantial by the addition of a cupful of American cheese, a cupful of minced ham, or a cupful of canned clams, to three cupfuls of diced, cooked potatoes and a cupful and a half of Cream or White Sauce No. 2.

The rich brown surface, so desired in the making of hashed brown potatoes, may always be obtained if Snowdrift is used.

For the Modern Kitchen

This is less a single recipe than a set of proportions for using shortening in place of butter with cooked potatoes. The numbers are the useful part, and one or two of the ingredient names no longer mean what they did.

A Little History

Snowdrift was a cottonseed-oil shortening from the Southern Cotton Oil Company, and this book is advertising literature: a cook book issued to teach housekeepers that the new solid vegetable fat could stand in for butter and lard across the whole repertoire. Cottonseed oil had been an industrial byproduct of the Southern cotton crop, and the hardening of liquid oils into shelf-stable white shortening, which reached American kitchens from about 1911, gradually turned it into a kitchen staple. That commercial motive explains the shape of the page: rather than one dish it runs through every ordinary way a household cooked potatoes -- mashed, creamed, sauted, escalloped, hashed brown -- and inserts the product into each, with the honest concession that you will need to add salt. It also catches American cooking at a moment when "American cheese" still meant ordinary domestic cheddar.

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