A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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White Cake

Cream together the sugar and Snowdrift and add the vanilla. When light and fluffy, add a tablespoonful or two of the dry ingredients, sifted together, then a little milk. Add these alternately until all are in, and then fold in the egg whites, beaten stiff. Transfer to three mediumsized layer-cake pans, which have been rubbed lightly with Snowdrift, and bake about thirty-five minutes in a hot oven, 375 degrees F. Put together with orange or chocolate frosting. 1/2 Cupful Snowdrift. 1 1/3 Cupfuls Sugar. 1 1/4 Teaspoonfuls Vanilla. 3 Cupfuls Flour. 1/4 Teaspoonful Salt. 4 Teaspoonfuls Baking Powder. 1 Cupful Milk. 4 Egg Whites.

For the Modern Kitchen

This is a promotional recipe from a shortening manufacturer, and like most of the genre it prints the method on the assumption that the ingredient table sits directly above it. Read it as a technique note rather than a complete formula.

A Little History

A New Snowdrift Cook Book belongs to a large family of American cookbooks published not by cooks but by manufacturers: Snowdrift was a cottonseed-oil shortening from the Southern Cotton Oil Company, and every recipe in the book exists to put the tin on the kitchen shelf. Cottonseed oil had been a cheap by-product of the Southern cotton crop before food chemists learned to hydrogenate it into a solid white fat that behaved like lard but kept better, and the recipe booklets that followed had to teach housewives that this unfamiliar substance could be creamed, fried in and rubbed into pans. A white cake made the argument neatly: the fat is colourless and nearly flavourless, so with only egg whites in the batter the crumb comes out genuinely white, something butter cannot manage. Layer cakes built in three tiers were a familiar form of American company cake, and the choice offered here between orange and chocolate reflects how such a cake was expected to be dressed for whatever occasion it met.

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