A New Snowdrift Cook Book

Mrs. Ida Bailey Allen for the Southern Cotton Oil Trading Company, 1920 — a shortening tin's cookbook, and a lesson in how fat was sold.

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White Fruit Cake

Follow the directions and proportions given for White Cake, adding to the dry ingredients three-fourths cupful of chopped raisins, currants and citron, with a little candied orange peel and candied pineapple. Put together with orange frosting.

For the Modern Kitchen

A variation recipe that assumes you have the book's White Cake in front of you, so most of the work is in reconstructing what that base was: a butter-or-shortening cake leavened with baking powder and whitened by using egg whites only. The points below cover what the shorthand leaves out.

A Little History

White cake — meaning a cake whitened by using only the egg whites — became possible on a domestic scale once chemical baking powder and cheap refined sugar arrived in the second half of the nineteenth century, and it stayed fashionable into the 1920s as a bride's cake and a special-occasion layer cake. Its fruited version is often described as a deliberate counterpart to dark fruit cake: no molasses, no browning, just candied peel and pale dried fruit suspended in a light crumb — though spiced and spirit-soaked white fruit cakes existed too. The recipe's brevity is characteristic of manufacturer cookbooks like this one, published to promote Snowdrift, the hydrogenated cottonseed shortening marketed by the Southern Cotton Oil Company. Such books were organised as families of variations on a handful of master recipes, which kept the page count down and, not incidentally, kept the reader turning back to the pages where the brand name appeared.

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