Five Roses Cook Book

Two thousand Canadian cooks sent in their best recipes; the mill printed them, and put its own flour in every one.

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Economy Cake

Beat well. Bake 1/2 hour 1 teaspoon soda 1 teacup sugar 1 egg 1 tablespoon shortening 2 teaspoons baking powder Enough Five Roses flour to make it drop easy from the spoon Beat well. 1 cup milk Bake ½ hour

For the Modern Kitchen

A one-egg thrift cake written in the shorthand of a cook who already knew what the batter should look like. Almost everything unstated — flour quantity, pan, oven heat — has to be supplied by judgment.

A Little History

The Five Roses Cook Book was published by the Lake of the Woods Milling Company of Montreal and Winnipeg and distributed in enormous numbers to Canadian households, largely as advertising for Five Roses flour — hence the brand name printed into the ingredient list itself. Much of the book was assembled from recipes submitted by women who used the flour, which explains the compressed, elliptical style here: a cook writing for other cooks, who assumed the reader knew what a cake batter looked like. "Economy" cakes of this kind — one egg, a spoonful of fat, sour milk from the crock — were a standing category in North American baking long before wartime rationing made them famous, and they turn up in household collections of the period under names like poor man's cake, one-egg cake or plain cake.

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