Gold Medal Flour Cook Book

The Washburn-Crosby flour book — Gold Medal recipes from the mill that stood behind every sack.

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Custard Pie

2 cups milk 1 teaspoon Gold Medal flour 1/2 cup sugar 1/4 teaspoon salt 3 eggs 1/2 teaspoon flavoring extract Line a deep pie plate with plain paste. Rub the flour smooth with 1/2 cup cold milk, add to the remainder of the milk scalded; cook five minutes. Beat the eggs and combine with sugar and salt. Pour the milk mixture over this slowly, add flavoring, strain into the plate. Bake slowly. It is done when the knife blade makes a clean cut.

For the Modern Kitchen

A plain baked custard in a pastry shell, from a flour-company promotional book. The whole difficulty is heat: custard sets at a much lower temperature than pastry browns at, and the original recipe's only guidance is "bake slowly."

A Little History

The Gold Medal Flour Cook Book was published by the Washburn-Crosby Company of Minneapolis — the miller that later became General Mills — and belongs to a whole genre of early twentieth-century cookbooks given away or sold cheaply by manufacturers, in which every recipe calling for flour names the brand. That is why a custard filling that needs no flour at all contains one careful teaspoon of it. The dish itself is far older than the book: a sweetened egg-and-milk filling baked in pastry descends from the medieval crustade, a word formed in turn from crust, and the pastry shell is often said to have begun life as a container for cooking rather than something to be eaten. By the time this book appeared, custard pie was ordinary American home baking, valued because it used pantry staples and could be assembled in the time it took the oven to come to heat.

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