The New Royal Cook Book

Royal Baking Powder's 1922 campaign against yeast, in the form of a cookbook: bread mixed and baked in an hour and a half.

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French Toast

1/2 cup flour 1 teaspoon Royal Baking Powder 1/4 teaspoon salt 1/2 cup milk 1 egg sliced bread Sift together flour, baking powder and salt; add milk and well-beaten egg; beat well. Into this dip bread, fry in hot fat and drain on paper.

For the Modern Kitchen

This is not the custard-soaked French toast of the modern brunch menu but a batter-dipped fried bread, closer to a fritter. The batter is thin and leavened, and it behaves accordingly.

A Little History

French toast descends from pain perdu, "lost bread" — a thrifty way to redeem a stale loaf that appears in European cookery long before it appears in American cookbooks, and versions of egg-dipped fried bread are recorded from the medieval period onward. What distinguishes this particular version is that the egg-and-milk dip has been turned into a leavened batter, which is exactly what one would expect from a book published by a baking powder company: the New Royal Cook Book was produced by the Royal Baking Powder Co. as promotional literature, and its business was finding new places for a teaspoon of the product.

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