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As large a sale can be had for hot drinks as for cold, if the same methods are adopted.

There is never a demand for anything until the demand is made. Whoever first makes the demand receives the greatest profit. 4 The passer-by, who would not think of going out of his way for a hot drink, can be attracted by a showy fountain and a white-coated attendant standing ready to promptly serve him.

Elegant and luxurious appointments are attractive to every one. Cups washed in the customers' sight are an assurance of cleanliness. Prompt service is of more importance in dispensing drinks than in any other branch of business. A customer will not wait with patience for a drink.

It is of prime necessity that the beverages be good; that is, rich and palatable. If washy drinks are dispensed, the business will be a failure. To obtain body and richness of flavor in the salty drinks, such as bouillons, be sure that you use the very best quality of the flavors and do not consider the cost. There is splendid profit in hot soda any way, and a little additional cost will not affect the profits, but insure your success. There are many cheap brands of hot soda flavors on the market which look all right, but do not have the necessary condensation. So if you use I ounce to the cup, which is the usual quantity, they are not sufficiently strong and rich, the higher priced flavors will have this quality and more than pay for themselves.

Be sure that the water added is heated to nearly the boiling point, and that the cups are heated by rinsing with hot water, for there is no greater damper to enthusiasm than a lukewarm drink. Serve your hot soda hot. A drink should not only be nice, but it should be attractive in appearance. One new and delicious drink, well advertised, and placed attractively before the public, has in several instances made a fortune. Cold soda water, as well as hot, can be sold in winter. Mineral waters are in demand the year round.