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The Ameri

Charity Days. teridt niet Arrange with the ladies of the church or charitable society to give onehalf of your fountain receipts of a certain day to them. You will do probably ten times the ordinary business on such a day, make a big profit and get a reputation of being liberal. Pleased ladies are the very best kind of advertisers for a liberal merchant.

Flowers and Fruit.

Do not expect that you can do business with nothing. A little money occasionally spent in fruits and flowers brings big returns, and adds a cheerful tone to the whole store. Refrigerator Fountain Bases.

Dispensers of soda water are beginning to realize the necessity of wellbuilt refrigerator bases, practically arranged and equipped. Bases no doubt are as necessary as the fountain proper, and the old style shells where the dispenser required a bathing suit to fish out some of its contents are being rapidly discarded.

The vastly increased consumption of soda water as a beverage everywhere 27