The Modern Method of Preparing Delightful Foods

Ida Bailey Allen tells the story of American corn — Plymouth breakfasts to the Great War — and hangs a day's four meals on it, for the company that made Karo and Mazola.

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Cocoa

3 tablespoons cocoa 1/2 tablespoon Argo or Kingsford's Cornstarch 1/4 teaspoon salt 1/2 cup Karo, Red Label 1 pint milk 1 pint water Bring the milk and water to boiling point, stir in the cocoa, salt, cornstarch and Karo, blended. Boil two or three minutes and serve. A drop or two of vanilla may be added if desired.

For the Modern Kitchen

A quart of cocoa sweetened with corn syrup and given body with a little cornstarch — a house style from a manufacturer's booklet. Two details carry the whole thing: how the dry ingredients are wetted, and the fact that the starch must actually boil.

A Little History

This comes from one of the recipe booklets issued by the Corn Products Refining Company, whose brands — Argo and Kingsford's cornstarch, Karo syrup — are named in nearly every ingredient list. Such booklets were given away or sold cheaply to teach home cooks new uses for the company's goods, and the substitution of corn syrup for granulated sugar in a breakfast drink is exactly the sort of lesson they existed to deliver; the argument would have gained force during the First World War, when American households were urged to conserve sugar through voluntary schemes and syrups were promoted as patriotic — though no date is given for the booklet, so the wartime connection can only be a suggestion. The thickening of cocoa with a little starch seems to have been a familiar enough practice rather than a brand invention: it gave a thin, largely water-based drink the mouthfeel of one made with more milk, at a time when cocoa is often said to have been a breakfast beverage for children and invalids as much as a treat.

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