The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Old Fashioned Seed Cake

2 cupfuls sugar 1½ cupfuls Crisco 4 cupfuls flour 1 teaspoonful salt 2 tablespoonfuls carraway seeds 12 eggs Cream Crisco and sugar thoroughly together, then drop in eggs one by one, beating each one in well before next is added, sift in flour and salt, add carraway seeds. Turn into Criscoed and papered loaf tin and bake in moderately hot oven one and a half hours.

Sufficient for one large cake.

For the Modern Kitchen

This is a pound-cake formula in disguise: no baking powder, no soda, no liquid but eggs. Everything depends on how much air you beat into the fat and eggs, so treat the mixing as the recipe rather than a preliminary to it.

A Little History

Seed cake is one of the oldest surviving English cakes, a plain rich butter cake flavoured with caraway that was long associated with the end of spring sowing, and it appears in household books from the seventeenth century onward. By the time this recipe was printed it was already "old fashioned" — Victorian and Edwardian readers knew it as the cake of aunts and parlour tea trays. Its presence in The Story of Crisco (published by Procter & Gamble in 1913 to introduce hydrogenated vegetable shortening to American cooks) is deliberate: the book worked by taking recipes housewives already trusted and swapping butter or lard for the new product, so a cake whose texture depends almost entirely on creamed fat made a useful demonstration. The caraway habit itself faded in America across the twentieth century, which is why the seeds now read as unfamiliar in a cake and familiar in rye bread.

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