The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Crisco (Teaspoonful salt Roll pastry)

1 cupful sugar. 1 lemon. 1/4 lb. chopped candied citron peel. Crisco flake pastry. 1 egg. 1 cupful raisins. 1 tablespoonful melted Crisco. 1/4 teaspoonful salt Roll pastry thin and cut out large cakes of it. Beat egg, add sugar, Crisco, rind and strained juice of lemon, salt, citron, and raisins. Mix and put tablespoonful of mixture on each of pastry cakes, wet edges of paste and fold like old fashioned turn over. Do not stick with fork or juice will run out. Lay turn overs on Criscoed tins and bake in hot oven from twelve to fifteen minutes.

Sufficient for twelve tarts.

For the Modern Kitchen

This page has come down to us with its ingredient list sheared off — only the tail end, "1/4 teaspoonful salt," survives above the method. The procedure is complete and workable, but you are supplying the proportions yourself; it is essentially the Banbury tart, a lemon-raisin turnover.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil, cookery editor of the Ladies' Home Journal, for Procter & Gamble, who had put Crisco on the market in 1911 as the first widely sold hydrogenated vegetable shortening. The book's job was to persuade cooks that a manufactured fat could replace butter and lard everywhere, which is why Crisco turns up in the filling of these turnovers as well as on the tins — an early and thorough exercise in branded recipe publishing. The tart itself is older than the fat: a folded pastry of chopped raisins, candied citron and lemon in a sugar-and-egg binding is the filling generally traced to Banbury in Oxfordshire, carried into American cookbooks through the nineteenth century as Banbury tarts or cakes, and belonging to the same family as the Eccles cake of Eccles in Lancashire. The name "old fashioned turn over" in the method suggests Neil expected her readers to know the shape already and needed only to sell them the shortening.

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