The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Cream Puffs

Sufficient for one large layer cake. 1 cupful water 1 cupful flour 5 tablespoonfuls Crisco 4 eggs 1/4 teaspoonful salt Put Crisco into small saucepan add water, bring to boiling point, add quickly flour and salt, stir well with wooden spoon until mixture leaves sides of pan, remove pan from fire, allow mixture to become cool, but not cold, add eggs, one at a time, and beat each one thoroughly in. Set in cool place one hour. Put mixture into forcing bag with tube and force it on to a tin greased with Crisco into small rounds; bake in hot oven forty minutes. When cold split them open on one side and fill with whipped cream sweetened and flavored to taste.

To make eclairs with this mixture press it on to tins in strips three and a half inches long, and a little distance apart. Brush over tops with beaten egg and bake in moderate oven thirty minutes. Cut open one side then fill and dip top into chocolate icing.

Sufficient for fifteen cream puffs. 1 cupful flour ½ cupful Crisco

For the Modern Kitchen

This is standard pâte à choux with Crisco standing in for butter, printed in the 1910s promotional cookbook that introduced hydrogenated shortening to American kitchens. The method is sound; the oven directions and the stray lines of type need interpreting.

A Little History

Choux paste — cooked flour and water enriched with eggs, raised by nothing but its own steam — is generally traced to sixteenth-century Italian and French court cookery and was codified in French pastry kitchens in the nineteenth century, where the éclair took its modern glazed form. What makes this version worth noting is not the pastry but the fat: The Story of Crisco was published by Procter & Gamble in 1913 to teach cooks what to do with hydrogenated cottonseed oil, a product with no culinary tradition behind it. The book worked by taking dishes every reader already knew and quietly rewriting the shortening line, so a classic French pastry appears here chiefly as proof that the new fat could do what butter and lard did. It is advertising in the shape of a recipe book, and one of the more effective examples of the form.

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