The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 27

Menu: Fried Trout; Radishes; Grilled Chickens; Glazed New Potatoes Broiled Tomatoes; Stuffed Cucumber Salad; Cheese Sticks; Roman Cream; Coffee Grilled Chickens-Have small spring chickens, clean and wipe well, and split down back. Soak them for an hour in olive oil that is seasoned with an onion sliced, some salt, pepper, parsley and lemon juice. Lift them from this dressing, and without wiping at all, but sprinkling over them a little flour, set to broil over a clear fire. Melt 4 tablespoons Crisco, add to it juice of 1 lemon, glass of Madeira and tablespoon cooked ham chopped as finely as it is possible to get it. Have this sauce hot, and put over chickens when taking them up.

For the Modern Kitchen

A spatchcocked bird, marinated in seasoned oil and finished with a Madeira-and-ham butter — straightforward once the archaic quantities and the fire are translated.

A Little History

The Story of Crisco (1913) was written by Marion Harris Neil for Procter & Gamble, two years after Crisco was introduced as the first widely marketed all-vegetable hydrogenated shortening, and its purpose was to show housekeepers that the new fat could stand in for butter and lard in every branch of cookery. The "Calendar of Dinners" section supplied a menu for each day of the year, which is why this recipe sits wedged between a coffee heading and the next day's baked shad. Broiled spring chicken was a familiar American preparation well before 1913, when young birds came to market seasonally in spring and were split and grilled rather than roasted. Madeira, long a staple of American sideboards because it survived the sea voyage well, was a common fortified wine for such sauces.

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