The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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July 2

Menu: Spanish Veal Balls; Summer Squash; Buttered Beets; Lettuce and Peppergrass Salad; Snow Souffle; Iced Coffee Snow Souffle-Put 2 tablespoons Crisco and 4 tablespoons potato flour in pan, stir well together, add 1½ cup milk, pinch salt, and stir till boiling. Remove from fire, add 4 tablespoons sugar, yolks 3 eggs 1 by 1, ½ teaspoon orange flower water, and fold in stiffly beaten whites of eggs. Pour into Criscoed souffle mold, put greased paper round. Bake for 20 minutes in moderate oven. Serve at once. Pape

For the Modern Kitchen

A small starch-thickened soufflé from the Crisco book's dinner calendar, notable for using potato flour rather than wheat and for shortening in place of butter. It is a fast bake and must go straight from oven to table.

A Little History

Crisco was introduced by Procter & Gamble in 1911, and the company's promotional cookbooks, written by Marion Harris Neil, set out to prove that a shortening made from hydrogenated cottonseed oil could stand in for butter and lard anywhere in the kitchen -- which is why they range across whole menus and dinner calendars rather than confining themselves to pastry. The dish itself is a milk souffle built on a starch panada. The orange flower water dates it as clearly as the shortening does: distilled from bitter orange blossom, it was a common sweet flavouring in English and American kitchens through the nineteenth century, before vanilla became the default.

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