The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Potato and Pimiento Salad

1 tablespoonful Crisco 4 potatoes 2 hard-cooked eggs 1½ can pimientoes 1 tablespoonful chopped cucumber pickle 1 teaspoonful salt

For the Modern Kitchen

The original gives quantities only, with no method at all — typical of the shorter entries in The Story of Crisco, where the assembly of a plain salad was assumed knowledge. A few of the measures need translating before you can work from it.

A Little History

The Story of Crisco was published by Procter & Gamble in 1913 to introduce American cooks to hydrogenated cottonseed oil, and its recipes exist chiefly to demonstrate that the new fat could stand in for lard, butter and salad oil alike. That explains the odd tablespoon of shortening in a potato salad: the book was making the case that Crisco belonged in every part of the meal, including the cold dishes where an oil would be expected. Canned pimientos were themselves a fairly new convenience at the time, grown and packed in quantity in the American South in the early twentieth century after Spanish sweet-pepper seed was brought over, and they turn up constantly in cookbooks of the 1910s and 1920s as a cheap way to bring colour to pale food — potato salad, macaroni, cream cheese sandwiches. The recipe's bareness is also of its period: a competent household cook was given proportions and trusted to know what to do with a boiled potato.

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