The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Baked Parsnips

5 parsnips Salt and pepper to taste Peel and wash parsnips and cut into two lengthwise, and steam for one hour. Remove from fire, lay in greased baking pan, sprinkle with salt and pepper, spread Crisco over top and bake slowly till tender. Serve hot.

For the Modern Kitchen

A plain two-stage parsnip dish: steam, then bake in fat. The only real problems are the steaming time and the fact that no quantity of fat is given.

A Little History

The Story of Crisco was Procter & Gamble's promotional cookbook for the hydrogenated cottonseed-oil shortening it introduced in 1911, and its recipes exist chiefly to show the new fat doing everything lard and butter had done. That is why a dish as old and simple as baked parsnips appears at all: the parsnip was a long-standing winter root in Britain and North America, valued because it keeps in the ground through frost and grows sweeter for it, and it had been buttered and baked for centuries before anyone thought to spread shortening over it. The selling point was that a shelf-stable vegetable fat needed no cold storage, something that carried real weight in kitchens without reliable refrigeration.

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