The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Brussels Sprouts with Crisco

½ cupful Crisco 2 baskets brussels sprouts ½ cupful grated cheese Trim sprouts and cook them in boiling salted water till tender, drain and dry on clean cloth. Heat Crisco hot, then add sprouts, and fry until very hot. Turn them into hot vegetable dish, sprinkle cheese over them and serve immediately.

Sufficient for one dish.

For the Modern Kitchen

A two-stage vegetable dish: boil, dry, then fry hard in fat and finish with cheese. The one thing that makes or breaks it is the drying step — wet sprouts will steam and spit rather than brown.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to introduce American cooks to a fat that had no precedent in their kitchens — a solid white shortening made from hydrogenated cottonseed oil, launched in 1911. The recipes in it are conventional dishes of the day rewritten so that Crisco stands in for butter, lard or suet, which is why a simple fried vegetable opens with a cup and a half of shortening. Boiling the sprouts and then finishing them in hot fat with cheese is a straightforwardly European treatment.

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