The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Colcannon

3 tablespoonfuls Crisco ½ lb. cold cooked cabbage ½ lb. cold cooked potatoes 1 onion Salt and pepper to taste Chop onion and cabbage and mash potatoes. Put into frying pan with Crisco and fry few minutes adding seasonings. Turn into Criscoed fireproof dish and brown in oven.

For the Modern Kitchen

A leftovers dish, and the proportions are forgiving. The only real technique is getting the pan hot enough to build a crust rather than steam the vegetables.

A Little History

Colcannon is an Irish dish whose name is generally traced to the Gaelic cál ceannann, roughly "white-headed cabbage," and it belongs to the long tradition of stretching potatoes with whatever green was in the garden — cabbage, kale, sometimes leek tops. It was closely tied to Hallowe'en, when charms such as a ring or a coin were hidden in the bowl for the unmarried to find. Its appearance in a Crisco promotional cookbook is a small piece of commercial strategy rather than culinary history: Procter & Gamble launched Crisco in 1911 and needed to show the new hydrogenated shortening doing every job that butter, lard and drippings did, including frying up yesterday's vegetables. Substituting Crisco for the butter or bacon fat traditionally used here was exactly the sort of swap the book existed to suggest.

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