The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Watercress (Select smooth even-sized beets)

Select 6 smooth even-sized beets and boil in boiling salted water until tender. Peel, remove root end and remove center, leaving shell about half inch thick. Remove stems and seeds from peppers; cover peppers with boiling water ten minutes. Dice them with scooped out beet, add Crisco,. breadcrumbs, and seasonings. Mix and divide into beet shells, dot with Crisco and bake in moderate oven twenty minutes. Serve garnished with watercress. Sufficient for six beets.

For the Modern Kitchen

A stuffed-beet dish printed with its ingredient list detached, which is why the quantities read as blanks. Assume roughly two green peppers, 2 tablespoons fat, and a cup of soft breadcrumbs for six beets, and adjust by feel.

A Little History

The title looks like a filing artefact of the sort found in early promotional cookbooks: the recipe is for stuffed beets, evidently headed or indexed under the garnish. The Story of Crisco was published by Procter and Gamble in 1913 to introduce hydrogenated cottonseed oil to American cooks, and its recipe section exists to demonstrate that the new fat could stand in for butter, lard and suet in every department of the kitchen, vegetables included. Stuffed vegetables were fashionable in the same years, part of a broader movement in domestic-science cookery toward composed, individually portioned dishes. Watercress was a common garnish of the era, cheap, grown in cress beds near cities, and valued for a sharpness that cut through rich or sweet food.

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