The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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Caramel Rice Pudding

1/3 cupful rice. 1/2 teaspoonful lemon extract 3 eggs 2 tablespoonfuls Crisco 1/4 teaspoonful salt 2 cupfuls milk 1/4 cupful sultana raisins 2 tablespoonfuls powdered sugar ¼ cupful granulated sugar Melt granulated sugar in small saucepan and cook until brown, but do not burn; pour it while hot into pudding mold and spread it all over inside. Wash rice, parboil, drain, and cook slowly in milk thirty minutes; turn into basin, add powdered sugar, Crisco, salt, raisins, extract, and eggs well beaten and pour into prepared mold. Set mold in pan of boiling water and bake in oven till quite set. Turn out and serve hot or cold.

For the Modern Kitchen

A caramel-lined baked rice custard, from the 1913 Procter & Gamble promotional cookbook. The printed ingredient list is missing the rice quantity, so read the points before starting.

A Little History

The Story of Crisco appeared in 1913, two years after Procter & Gamble launched the product, and its several hundred recipes were compiled by Marion Harris Neil, then cookery editor of the Ladies' Home Journal. The book's purpose was to persuade cooks that a hydrogenated cottonseed shortening could stand in for butter and lard anywhere in the kitchen, which is why Crisco turns up in places it has no particular business being, including a delicate baked custard like this one. The dish itself is older than the book: a caramel-coated mold set in a water bath is the standard nineteenth-century treatment for what English cookery called a caramel custard and the French crème renversée, and folding cooked rice into the custard was a thrifty way to stretch eggs and milk into a family-sized pudding. Sultanas, the pale seedless raisins of Smyrna, are often said to have been a favoured dried fruit for puddings of this kind in the period.

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