The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

Home › A Calendar of Dinners › January 9

January 9

Menu: Vermicelli Soup; Beef Loaf, Tomato Sauce; Mashed Potatoes; Baked Squash; Apple and Celery Salad; Cheese Wafers; Mince Pie; Coffee Beef Loaf-2 pounds lean meat, 3 tablespoons Crisco, 14 pound salt pork, 1 cup cracker crumbs, 3 beaten. eggs, 1 teaspoon onion juice, 1 tablespoon lemon juice, 1 cup beef stock, salt and pepper to taste. Wipe meat, remove all skin and membranes, then put it through meat grinder, add Crisco melted, eggs, crumbs, onion juice, lemon juice, stock and seasonings. Press into greased pan and cover. Bake 1 hour. Baste occasionally during baking with melted Crisco.

For the Modern Kitchen

A plain meatloaf from Crisco's day-by-day dinner calendar, written for cooks who knew their own stoves and needed no temperature. A few gaps are worth filling before you start.

A Little History

The Story of Crisco (1913) was published by Procter & Gamble to teach cooks what to do with hydrogenated cottonseed oil, a product that had no place in any existing kitchen tradition. Its "Calendar of Dinners" assigned a full menu to every day of the year, and each recipe worked Crisco in somewhere he butther the butter or drippings an older cookbook would have used to enrich the loaf and to baste it. Beef loaf itself was already an established American economy dish, a way to stretch tougher cuts through the meat grinder that is generally said to have spread through American households in the late nineteenth century; the lemon juice and onion juice are the marks of the Boston Cooking School style of seasoning, which favored extracts and pressed juices over visible aromatics.

← January 8January 10 →