The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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April 24

Menu: Vegetarian; Cream of Pea Soup; Ladies' Cabbage in Ramekins; Chestnut Puree; Mock New Potatoes *Creamed Beets; Banana Salad; Marshmallow Pudding; Coffee Creamed Beets-Boil 8 medium-sized beets until tender, then remove from saucepan and place them in cold water, rub skins off carefully with hands, cut in 1/2 inch cubes. Make a sauce of 2 tablespoons Crisco creamed with 2 tablespoons flour and 1/2 cup water in which beets were boiled 2 tablespoons cream, 2 tablespoons vinegar, 2 teaspoons sugar, salt and pepper to taste. Pour sauce over hot beets and serve in hot dish.

For the Modern Kitchen

A plain buttered-beet dish with a vinegar-sharpened white sauce, given here as one dish in a dated dinner menu. The method is sound; only the fat and a few vague quantities need translating.

A Little History

Creamed vegetables of this kind — a fat-and-flour roux slackened with cooking water and finished with cream — were a common American treatment for garden produce in the early twentieth century, and beets got a splash of vinegar and sugar on top, a sweet-sour pairing often associated with Northern and Eastern European kitchens. The dish appears here inside a "Calendar of Dinners," a year of dated menus associated with the Crisco cookbooks, of which The Story of Crisco (1913) was issued by Procter & Gamble to teach cooks what to do with a brand-new product: hydrogenated cottonseed oil, sold as a shelf-stable stand-in for both butter and lard. Recipes like this one were the argument — a sauce customarily made with butter, shown working just as well with the new fat, and printed under a date so a housekeeper could simply cook the book.</paragraph>

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