The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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August 20

Menu: Corned Beef; Buttered Potatoes; New Beets; Lettuce, Italian Dressing; Tapioca Cream; Coffee New Beets-Peel hot cooked beets, cut into slices, and toss about for 3 or 4 minutes in saucepan which contains 3 tablespoons Crisco to which has been added 1 teaspoon plain vinegar, or a few drops of tarragon, 2 cloves, and 1 teaspoon sugar.

For the Modern Kitchen

A quick glazed beet side from the day-by-day menu calendar at the back of the Crisco book. The whole dish is a two-minute finish on beets that are already cooked.

A Little History

The Story of Crisco (1913) was Procter & Gamble's book-length advertisement for a product introduced two years earlier: cottonseed oil hardened by hydrogenation into a white, shelf-stable solid that behaved like lard but came from no animal. The recipes, credited to Marion Harris Neil, were written to prove Crisco could do everything butter, lard and suet did, which is why a plain dish of buttered beets appears here with the butter swapped out. The book's "Calendar of Dinners" assigns a full menu to every day of the year -- this one belongs to August 21. Glazing cooked beets in fat with vinegar and sugar is much older than the book and appears across nineteenth-century English and American cookery under names like buttered beets.

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