The Story of Crisco

The Story of Crisco, 1913 — how Procter & Gamble taught America a new fat, with 250 recipes and a year of dinners to seal it.

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February 26

Menu: Cream of Beet Soup; Pork Tenderloins, Apple Sauce; Baked and Glazed Potatoes; Buttered Parsnips; Raisin Pudding, Liquid Sauce; Coffee Raisin Pudding-Wash and dry 1 pound Sultana raisins; Crisco a pudding dish; put in a layer of boiled rice, over it a layer of raisins, and continue until the dish is nearly full, having rice on top. Beat 2 eggs; add 2 teaspoons sugar, 1 pinch of salt, 3 tablespoons melted Crisco, and 2 cups sweet milk; pour pour it over pudding, and bake ½ hour. Serve with liquid sauce.

For the Modern Kitchen

A rice-and-raisin baked custard from Crisco's day-by-day dinner calendar, written for cooks who already had leftover boiled rice on hand. The gaps in the instructions are all in the quantities and the oven.

A Little History

Procter & Gamble's Crisco cookbooks of the 1910s were advertising books with a cookbook inside them, and a day-by-day calendar of dinners gave a full menu for every day of the year so that the new hydrogenated vegetable shortening would appear in every course, from pie crust to greased pudding dishes. Baked rice puddings themselves are far older and thoroughly domestic: rice, milk, eggs and dried fruit made a filling sweet out of pantry staples and, in this version, out of yesterday's boiled rice. The choice of Sultanas points to the imported Mediterranean and Californian dried-fruit trade that had made raisins cheap and ordinary in American kitchens by then. What is new here is only the fat, and the fact that the manufacturer expected it to replace butter and lard.

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